Founding story

CTI was founded to serve the business owner, operator, and leader who understands the power of a personal brand but doesn't know how to build it. The vision is to treate personal branding not as marketing or an expense but a form of leverage that can achieve business growth through personal human connection online.

• CTI Strategy was founded to fill the gap of people who wanted to actually pursue Personal branding as a valid channel for business growth and community impact. The vision is to help the business owner and operator grow their organization by leveraging their story, message, and what they already do on a wider scale through a personal brand strategy.

• Izak joined the company with a vision to help business leaders who don't know what to do with their personal brand but understand its value. He partnered with Will to pair his consumer brand and video experience with Will's strageic video production experience.

Founding story

• CTI was founded to serve the business owner, operator, and leader who understands the power of a personal brand but doesn't know how to build it. The vision is to treate personal branding not as marketing or an expense but a form of leverage that can achieve business growth through personal human connection online.

Will Woods (Founder/CEO)

• CTI Strategy was founded to fill the gap of people who wanted to actually pursue Personal branding as a valid channel for business growth and community impact. The vision is to help the business owner and operator grow their organization by leveraging their story, message, and what they already do on a wider scale through a personal brand strategy.

Izak Smith (COO)

• Izak joined the company with a vision to help business leaders who don't know what to do with their personal brand but understand its value. He partnered with Will to pair his consumer brand and video experience with Will's strageic video production experience.